"Hollywood is Politics for beautiful people." --Sue Bylevyn.
If commentators claimed there was a certain buzz in the air, I want all you armchair marketing majors out there to consider this string-theory:
1. The Washington mall reflection pond as "Vagina of the Motherland."
2. Barack Obama welcoming us all to "the rejuvenation of America."
3. And Peggy's 'rejuvenator' from "Madmen" Episode 1:11.
"The Rejuvenator, it makes you feel healthy and girlish. You’ll love the way it makes you feel.”
This scripted who's-who gathering at the Lincoln memorial was supposed to climax with a "We are the World" moment at the end of the concer, but instead I think everyone was faking it.
Maybe it was Tom Hanks in full bullshit mode. Or Denzel watching Barack for the movie (4:1 odds) and trying to thrill Michelle with a 'TV on the Radio' beard.
Or the way when John Cougar Mellancamp sang, "little pink houses for you and me", I couldn't help thinking about George W. Bush's homeownership-for-all initiative, and how I can't really afford HBO anymore. Or my house.
I found the pomp and circumstance of an Obama-centric Inauguration Day Tuesday appropriately Ten Balls over-the-top. I felt healthy and rejuvenated for sure.
But the tightly choreographed and plastic display of Hollywood self-indulgence on our nations reflection pool-- didn't even feel like it was about Barack Obama.
As Don Draper described the rejuvenator, it was" like the feel of a man, without the man."
And it just didn't do it for me.
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