Our brain is stimulated most by one word above all others. No it the word isn't "Sex", you randy dog.
It is your name.
We humans find our own names absolutely titillating. A real turn-on. We hear our name and it must reaffirm our notions of specialness or something.
Sales People have known this for years, but there is a disturbing new trend in advertising to keep an eye on.
Last week, I received a post card from a mortgage broker depicting MY LAST NAME stenciled on the back of a football player's jersey in bold letters. (His advertisement was on the other).
Yesterday, my wife received a menu in the mail from a new Organic Cafe in the area prompting her to visit a personalized page on their website. Something like, "superawesomecafe.com/your/name".
Junk mail. If it hadn't made me feel so special.
Is it not a youtube and myspace world already? How's that iTunes playlist coming on your iMac?
Sex sells because it is all about intimacy and private parts. Your Name is a private part. One of the privatest.
In the 2002 movie, "Minority Report" digital advertisements scan eye-balls to detect identity, then say, "John Anderton! You could use a Guiness right about now!"
With the economy in the tank and sales harder to come by, expect this kind of rabid, leg-humping to arrive soon.
Thanks for reading, 'your name'.
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